Like Avocado on Jalebi: The Manufactured Appeal of ‘Bhajan Clubbing’

Samarth Grover | 24 March 2026 | Newslaundry

On a Saturday evening, a bhajan clubbing event was organised by the Rekha Gupta government at the Indian Institute of Technology (IIT), Delhi.

A video of “Gen-Z” students dancing to “Radhe radhe japo, chale aayenge Bihari” was shared by the BJP government’s culture minister Kapil Mishra. He called it an “unparalleled confluence of modernity and spirituality,” that would “strengthen our heritage”. The event was also streamed on Satsang TV’s YouTube channel for two hours…

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